Interactive PDFs
Project Description
Liberty wanted to create a degree of "stand-out" ahead of a major exhibition where competition to be noticed was anticipated to be great. As part of the process, FWD Heehaw created an interactive PDF invitation that was sent to all existing Liberty brokers and others attending the conference. A PDF was used to allow individual sales staff to send it out along with a personal email. Its interactive nature provided a fun and informative medium that reinforced the fact that Liberty would be at the conference and delivered several reasons why brokers should come and visit their stand.